Email Extractor can be very effective for promoting your business. It is a tricky area though and it is easy to make mistakes if you don’t know the right methods to use. This can be frustrating for you as it will cost you money, yet not generate any additional sales. Here are some common Email Extractor mistakes and pitfalls you need to be aware of. It will make your marketing strategies more effective. Consumers want to feel like they are a person to your business, not just a statistic. Take the time to address each email personally.
It is more expensive, but it is more effective. You will get a much better response then something addressed to ‘Dear (customer name)”. Don’t use dollar signs in your Email Extractor campaign. It’s a big turn off to consumers, who view it as you only want their money. Don’t use Email Extractor during the holidays. Customers are inundated with them and yours won’t stand out. Plus the fact that people are too busy and stressed to relax and read email that is not personal or important at this time of year. If you want to market for the holidays then you need to do it early, at least before Thanksgiving.
Consumers don’t have a lot of patience! Your email message needs to jump out at them the moment they open it. Put the most enticing information first with the other details further down. They are more likely to read the entire email message if you get their attention from the start. As each consumer is different, so is their computer set up and the type of program they use. Don’t assume the email will open up the same in every type of email service. You will need to test it out for each popular email service.
Always give the consumer the option of opening the email in either html or plain text. As a rider to this I always recommend that you you either Arial or Helvetica as your font of choice. Practically all computers have those two fonts, and they are easy to read. Confidentiality is very important to consumers. Make sure email extractor download up clearly states that you will not sell their information and that it will be kept confidential and secure.